This video shares a smart direct mail strategy that helps a pizzeria gain 37 new customers monthly for just $7 each. By targeting new movers with a free medium pizza offer, 74% redeem it and spend an average of $58 in 30 days. With $244.60 in marketing costs, the campaign generates $2,146+ in sales. This method attracts high-value, loyal customers and is a cost-effective way for pizzerias to grow.